Vicenza, February 3rd 2017 – Italian iconic brand Dainese unveils its new lines HP1, HP2 and AWA, where design, style, aesthetics, form, state-of-the-art technology and function are conceived as an integral whole that chimes perfectly with the times. The Dainese winter sports product range for the upcoming season will be showcased at ISPO 2017, held in Munich, Germany from February 5th to February 8th, in Hall B2 Booth 203.





Dainese introduces AWA (All Weather Activity), a new line that is deliberately cross-functional, starting from an innovative functional design philosophy, bringing together pioneering technologies for all weather conditions.

AWA spans multiple outdoor pursuits and has been developed with a particular focus on ‘the human body’. AWA is designed for those who see beyond the ski slope and consider the mountain a self-fulfilling experience to embrace, whatever the environment.

For the first time ever, AWA introduces Trailknit seamless knitted constructions as an external layer exposed to the elements for garments that are elastic and better respond to the skier’s motion. Through smart and lightweight layering, AWA enables to withstand harsh mountain conditions, offering solutions that can be used across a wide range of activities and climates, allowing to perform better, for longer.

The way people spend their time and hang out in the mountains is changing, the AWA line offers much more than an outfit to be used just for skiing, being the perfect combination of style and hi-end technology.





The resort is the domain where all skiing activities take place. This is the kingdom of the “hardpack”, the privileged location where every lift-served experience revolves around, the sweetest home to the fastest racers where everything is tied together by hardpack snow. Hardpack constitutes Dainese’s inbound, resort-specific part of the offering. The collection is structured in two sub-segments:



Specifically designed to address the needs of skiers who strive for performance, bringing together Dainese’s heritage in competitions and collaboration with the world’s best athletes. Therefore, HP1 focuses on construction that enhances freedom of movement via stretchable fabrics, elastic inserts, tailored cuts and minimal cut & sew construction to create a collection that is both performance driven yet versatile in its style.



Intended for those who engage with other aspects of the skiing experience than racing. HP2 delivers practical and nifty features that improve the overall skiing experience, focusing on versatility, style and most of all comfort with a wide range of fits.



Dainese has always been “inspired by humans”. With 45 years of experience in different fields as motorbike, ski, bike, equestrian, sailing and even Space, Dainese is able to understand and interpret the human being’s needs in the most extreme conditions and to constantly bring up innovative and current head-to-toe solutions that respond to ever-changing environments. Relying on solid R&D competencies and making of safety in dynamic sports its mission, Dainese continuously experiments new ideas that lead to Italian original designs.



Dainese at ISPO: Hall B2 Booth 203 (more on: www.ispo.com)

Press kit about Dainese 2017 Winter sports collection on: http://www.media.dainese.com

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