COMPANY INSPIRED BY HUMANS

 

MISSION

To advocate and deliver safety in dynamic sports.

COMPANY

Founded in 1972 by Lino Dainese, the company designes advanced protective wear for motorcycling, mountain biking, winter sports and equestrian use. In 2007 the company acquired premium race- and sport-helmet manufacturer AGV, and in 2015 it acquired premium winter sports and cycling protective-gear brand POC. Dainese, AGV and POC protective products showcase some of the most innovative technologies in action sports and are used by the world’s top athletes.

Dainese is convinced that SAFETY can be achieved only through innovation in the areas of Protection – Comfort – Style.
The combination of all these elements is present in all Dainese’s products and constitutes the basis of the introduction of each Dainese’s Technological Innovation.

EXPLORE OUR HISTORY

Informativa
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